Digital Marketing Services
Marketing has changed more in the last 10 years than it did in the 100 before - it has catapulted us from the age of TV spots and print ads into the age of websites, online videos, social media and Google. Consumers are now connected to the internet 24/7 - People now spend more than 6 hours a day consuming digital media, and that does not apply to those whose jobs are internet dependent.
How do you turn these online consumers into paying customers? With world class internet marketing services from an award winning online marketing company. Your website is arguably your most important marketing asset and should serve as your 24/7 online sales rep. But how easy is it to find?
Let KKE Soteco's digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your website and convert those visitors into leads and sales. What are you waiting for? Contact us today and dominate the web.
Digital Marketing Competitive Analysis
To win with online marketing you need to know the landscape including your main competitors and your comparison on the internet. How you market your business versus your competitors determines your online performance (we're talking about leads and sales from prospects). Ultimately, the growth of your company depends on how you are positioned and what opportunities are available to fill the gaps and move forward. Do you know the answer to that?
Digital Landscape Competitive Analysis
Evaluation of your website and potential for improvement (with the attitude that you should consider your website as a virtual sale rep)
Determination of search engine properties and social visibility (to target users in their initial research and awareness phases of the buying process)
Identify digital assets used in the purchase funnel (including downloads, blogs, videos, white papers, and more)
Assess how you are showcasing your product, service, and value proposition, including the sales funnel you and your competitors are pulling potential customers down (to find ways to bring more opportunities and leads into sales)
Localize online advertising strategies across multiple channels
Assessment of customer and employee satisfaction and feedback, including online reputation assessment
With a thorough competitive analysis from KKE Soteco, we identify the strengths, weaknesses, threats and opportunities from a digital marketing perspective - including actionable insights that you can use to fill in gaps and stay one step ahead of your competition. For each of the sections above, we provide tailored recommendations on how to improve your online presence and performance.
Why is a competitive analysis important for your company?
81% of B2C shoppers do online research before making a purchase
94% of B2B buyers conduct online research in the buying process
60% start using a search engine to find the products they want
On average, consumers visit at least 3 online stores before making their purchase
Even if you're trying to increase in-store purchases, 74% of store buyers do more than half of their research online before making an offline purchase
Request a competitive analysis
No longer ask how you hold up against your competitors and wonder what you can do to move forward.
When you're ready to grow your business and stay one step ahead of your competitors, the first step is to understand the landscape and that starts with an analysis of KKE Soteco. Stop wondering how you compare to the competition. Stop wasting your time reinventing the wheel. See what's possible. Contact us today to get started.
The Trades ‘# 1 SEO Agency Drives Business Growth
Your website is a powerful sales and marketing tool - when customers can find you online. To increase monthly website traffic, calls, leads, and sales, U.S. contractors turn to KKE Soteco for their SEO (search engine optimization) campaigns for home services.
Did you know that 93% of online experiences start with a search engine and 97% of consumers go online to find local services? If your business doesn't show up multiple times on the first page of Google search results for keywords related to your products or services, you're guaranteed to lose website traffic, leads, and sales to your competition. No matter what type of home service business you're looking to grow, SEO must be part of your online marketing strategy to increase sales.
What is SEO?
The Three Pillars Of Successful Seo Services
SEO is the process of updating and optimizing your website so that each of your web pages is at the top of search engines like Google, Bing, and Yahoo! SEO services for contractors and home service companies help you measurably increase leads and sales on your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure –
Your website needs to be coded in order for search engines to find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content –
You need one website at a time with unique, remarkable, and streamlined content.
Offsite Factors and Reviews –
You need to earn backlinks from other relevant and authoritative websites that link to your website and generate five star reviews on Google My Business and other places on the internet.
SEO Campaigns can create long-term, sustainable lead generation for your business by:
Improvement of the keyword rankings in search engines
Generate more website traffic
Fill the top of your sales funnel with high quality leads
Services For Social Media Marketing
Differentiate your brand and reinforce your message with social media marketing and advertising
We are at a time when more than 70% of consumers expect a brand to have a social media presence. But not just a social media presence - consumers expect your brand to have a tailored, coherent social media strategy.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don't know which networks to invest in - Facebook, Instagram, Twitter, LinkedIn, etc - or how much, and that's where our social media bet Management Services at in. KKE Soteco’s social media management and advertising services take the complexity out of social media for business owners and let you stick to what you know best - run your business!
Google Local Services Ad Management
Google Local Services (Google Guaranteed) ads are an affordable way for contractors and other local businesses to grow leads and sales over the web, and gain the trust of local buyers. With KKE Soteco's Local Services ad management services, you can focus on running your business while our team focuses on making the phone ring.
Local Services Ad Management: What's Included
Application process - KKE Soteco guides your team through the entire application process for Local Services from start to finish, so that you have one less task on your to-do list.
Ad setup and campaign launch - Let us know which services you'd like to be found online for and our team will take care of the entire process of setting up your ads and campaigns for local services from approval to campaign launch.
Ad Tracking and Reporting - Get detailed reports (that you can actually understand) that connect your data to your bottom line.
Lead Disputes – KKE Soteco’s will dispute non-leads for you and get your money back from Google.
Contact us online to learn more about ad management for local services for contractors.
Pay Per Click Management (PPC)
PC advertising services that will increase your leads and sales
Pay-per-click (PPC) advertising for home service businesses is a highly controllable and inexpensive way to secure your place at the top of Google and Bing search results.
Today 97% of the world's population use online search to find local products and services. Additionally, 75% of people agree that paid ads make it easier to find the online information you're looking for, and 63% of online searchers say they click on paid ads. If ever there was a time to invest in PPC management services for home service businesses, now is the time.
Real-time PPC management services for real business results
KKE Soteco is a PPC agency with dedicated paid search specialists to manage your campaigns on the most complex platforms such as Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads). Home Service Companies in the US Trust KKE Soteco as their Preferred PPC Administration Agency to:
Create, start and manage new PPC campaigns
Optimize existing advertising campaigns for better performance
Eliminate wasted ad spend on expensive keywords and poorly optimized PPC campaigns
Increase leads and sales from search engines
To get a high ROI, you need an experienced PPC management company that will make data-driven decisions, continuously optimize your campaigns, and look at your entire funnel to convert visits into sales.
When you choose KKE Soteco for your pay-per-click marketing services, you can rest assured that your PPC ads are managed by certified Google Ads experts and Microsoft Advertising specialists. Plus, you'll get the special benefit of working with a Google Premier partner - an award reserved for the top 3% of Google partners.
PPC Services For Home Service Companies
Google Ads management
Microsoft Advertising Administration
Ad management for local Google services
Management of display ads
Advertising next door
Social media campaigns
Shopping ad management (e-commerce)
Contact us today for more information on our PPC management services and how Paid Ads can help your business generate more leads and booked appointments.
1 Digital Competition Analysis:
Creation of a market analysis of your service areas and industry
Find local competitors who are currently investing in higher ad positioning PPC
Analysis of search terms, monthly search volume and more in your market
Create and set sales and cost-per-lead goals
2 User-Defined, Data-Driven Displays:
Researching keywords to find out what and how your customers are looking for your services
Create ad copy and creatives for high performing ads
Split test of ad copy and creatives
Conduct competitive research on ad copy and creatives
3 PPC Ad Tracking And Analytics:
Track average ad positions by campaign
Track your click rate
Track and optimize costs per click
Track leads, calls, and sales
Associate revenue with each paid campaign
4 PPC Campaign Management:
Manage and optimize bids for each campaign
Monitor keyword searches and adjust bids
Monitoring of the average position, click rate and cost-per-click
And further optimizations to improve campaigns
5 Paid Search Campaigns:
Paid ads that target consumers based on their searches on search engines
PPC ad-specific landing page optimizations
Coordinated paid search and SEO campaigns
View advertising campaigns
Realigned ads and remarketing campaigns
6 PPC Advertising Via Multiple Platforms:
Paid social media marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest and more
Manage Google Ads campaigns
Ad management for local Google services
Microsoft Advertising Campaign Management
Advertising next door
Display Advertising Services
While most SEM and SEO campaigns focus on driving more visitors to your website via search results, a typical user doesn't spend most of their time on a search engine page - instead, they read and visit thousands of other websites for news, information, and entertainment, Recipes and more.
Display ads served through the Google Display Network can easily complement any Google Ads campaign to increase brand awareness and drive more visitors to your website while they browse the web. You've likely seen display ads on popular news sites, weather sites, and even smaller blogs that you follow.
Interested in starting a display ad campaign for your small business? Read more about our approach below or contact us online for a free marketing consultation.
How your business can drive relevant traffic to your website with display ads
When we help small businesses with their display advertising, we focus on four main aspects:
The goal of the ads (usually to increase brand awareness or drive more visitors to their website)
The segmentation of the ads (we want to target the ads accordingly in order to reach potential customers who are interested in their products or services in their performance area)
The messages and images of the ads (we want the display ads to appear and stand out on the page while also providing a clear call to action with free images, fonts and colors - we are using our in-house design team to help! )
The results (our paid search team is constantly reviewing display ad results, testing new targeting or news, and optimizing the campaign to get the best ROI for the small business owner)
Our approach to managing display ads
Accurate measurement and tracking is the foundation of any KKE Soteco service, including display ads and paid search advertising. Unless you know exactly where you are today, you will not be able to maximize your results. Before you spend a dime on serving display ads for your small business, you need to use the right analytics tools and gather some basic data. You need to know how your website works today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. If you are serious about the results, don't skip this step!
Email Marketing Services
Generate and close more leads with targeted campaigns from a top email marketing company
With an average return on investment (ROI) of 4,400%, email marketing is an inexpensive and extremely effective way to generate and close more leads.
In today's online world, consumers are connected to digital technology 24/7. With all that noise, it can be difficult for you to stand out from your competitors. Opt-in email marketing is one of the best ways to stay with prospects and existing customers - 92% of People in the US use email and 70% have had a coupon or one on average in the last seven days Discount used from a marketing email.
Done right, email marketing campaigns are simple, efficient, inexpensive, and get relevant eyes read. Opt-in email marketing, drip email marketing and marketing automation from KKE Soteco are an affordable way to increase referrals, up-sells, leads and booked jobs (sales)!